Initiating Coverage on SpongeTech (SPNG) 9-16-09

Introduction - Company Overview - Locations, Locations, Locations - Novelty or Staple and How Will Competition Respond - SPNG Product Lineup - Home Care - Care Care - Child Care - Pet Care - SPNG Technology and the Dicon Acquisition - SPNG Description of the Technology - The Acquisition Brings R/D and Some Manufacturing In-House - Intellectual Property - Manufacturing - Marketing - SPNG Targeting 100,000 Retail Outlets - Broad-based Multi-Media Campaign Represents 90% of SPNG Expenses - The Market Opportunity and Competition - SPNG Competes Against a Wide Range of Small an Large Operators - Differentiation Targets Brand Recognition, Superior Convenience and Functionality - Church Dwight Outlines a Winning Consumer Products Model - Consumer Discretionary and Consumer Staples ETF Index Performance - Comparison and Contracts Versus Crocs, Inc. (Nasdaq: CROX) - Consumer Products Success Stories with Exponential Growth Rates - $2.4 Billion in Revenue and $19 Million in Net Income - Can Brand Identity and Loyalty Serve as Enduring Protection for SPNG Revenue and Margins - Fiscal 2009 Q3 Results - Murphy Analytics Estimate of SPNG Cash Flow and Valuation Potential - Valuation Based on Trailing 12 Months Revenue and Booked Orders - Valuation Based on 100,000 Retail Locations - Reverse Stock Split and Share Count - SPNG Historical Price Chart - SPNG Risks - Key Executive Management - Murphy Analytics Disclosure and Disclaimers - Overview of the OTC Bulletin Board
  • Item #: SPNG 1
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