Initiating Coverage on SpongeTech (SPNG) 9-16-09
Introduction - Company Overview - Locations, Locations, Locations - Novelty or Staple and How Will Competition Respond - SPNG Product Lineup
- Home Care
- Care Care
- Child Care
- Pet Care
- SPNG Technology and the Dicon Acquisition
- SPNG Description of the Technology
- The Acquisition Brings R/D and Some Manufacturing In-House
- Intellectual Property
- Manufacturing
- Marketing
- SPNG Targeting 100,000 Retail Outlets
- Broad-based Multi-Media Campaign Represents 90% of SPNG Expenses
- The Market Opportunity and Competition
- SPNG Competes Against a Wide Range of Small an Large Operators
- Differentiation Targets Brand Recognition, Superior Convenience and Functionality
- Church Dwight Outlines a Winning Consumer Products Model
- Consumer Discretionary and Consumer Staples ETF Index Performance
- Comparison and Contracts Versus Crocs, Inc. (Nasdaq: CROX)
- Consumer Products Success Stories with Exponential Growth Rates
- $2.4 Billion in Revenue and $19 Million in Net Income
- Can Brand Identity and Loyalty Serve as Enduring Protection for SPNG Revenue and Margins
- Fiscal 2009 Q3 Results
- Murphy Analytics Estimate of SPNG Cash Flow and Valuation Potential
- Valuation Based on Trailing 12 Months Revenue and Booked Orders
- Valuation Based on 100,000 Retail Locations
- Reverse Stock Split and Share Count
- SPNG Historical Price Chart
- SPNG Risks
- Key Executive Management
- Murphy Analytics Disclosure and Disclaimers
- Overview of the OTC Bulletin Board
- Item #: SPNG 1
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